Superior Materials, Inc. has announced that Bruce Schimmel has joined the company as Sales Manager. As part of the management team, Schimmel brings to Superior his expertise in the handling of national accounts as well as management over expanded territories.

Schimmel, most recently business development manager with Hydrite Chemical, has had upper management positions with Alcan, Ultra Additives-Munzing, and Eckart America. He is well-versed in the sale of pigments, additives, and resins to recipe manufacturers. He will be the lead in Superior Materials’ coverage of the New England area as well as handle individual account responsibility.

Superior Materials, Inc., founded in 1946, is a chemical and raw materials distributor/agent headquartered in Garden City, N.Y., specializing in technical sales of pigments, minerals, extenders, additives, and resins to the broad range of recipe manufacturers in the Mid-Atlantic and Northeast regions of the U.S.